Dealer Resource Center
As the founding designer for Garmin’s B2B SaaS inventory management product for dealers, I collaborated with information architects, engineers, and business stakeholders to create a fresh, easy-to-navigate experience for dealers purchasing products in complex bulk orders and managing their retail accounts. The significant effort to redesign every part of the Garmin Dealer Resource Center (DRC) over a period of multiple years directly created a continually-growing increase in sales generated by Garmin’s dealers, the #2 source of revenue for Garmin.
Wireframes: Default and expanded views
The Problem
The Garmin DRC software had an outdated back-end setup and needed an entire overhaul from scratch. I served as the founding product designer to introduce UX/UI to the product. The inventory management software allows dealers to perform complex functions such as placing and managing large orders, organizing and replacing their current stock, returning products, and many other technical functions in a highly complex flow. I collaborated with a large team of stakeholders and provided UI and UX from scratch to deliver a more effective experience for dealers. I utilized existing Design System components and created and enhanced new components to meet the specific business objectives for this product.
Wireframes: Open orders & Recently shipped
The Plan
I planned to create a more effective and efficient experience for dealers navigating the DRC to more easily locate the products they need, place and manage large orders of hundreds of products, return products, etc. I also planned to align the design of the DRC software with the look and feel of Garmin.com so the design patterns felt familiar to the usual shopping flow of Garmin.com, but primarily served the unique use cases of this software as a standalone product. For the Order History section of the product in particular, one of the primary business goals was to provide easier access to view and export line-level details.
Wireframes: Single order view & Alert messages
The Process
Through multiple rounds of feedback and research, I provided many design iterations to ensure users received the best experience possible and business goals were met. To accomplish our objectives of making placing and navigating past orders and returns as easy as possible, I conducted research to understand the dealers, their use cases, and what would make them most able to manage their purchases.
Mockups: Default and expanded views
My Role
As Senior Product Designer, I delivered wireframes, mockups and prototypes of the DRC product across desktop, tablet, and mobile. I collaborated with the Lead Information Architect, Front- and Back-end Developers, Business Analysts and business stakeholders to ensure the designs met the needs of Garmin’s dealers.
Mockups: Open orders & Recently shipped
The Final Product
The total overhaul of the DRC was a multi-year effort to rebuild the inventory management software for Garmin’s dealers from scratch. As the #2 source of revenue for Garmin, dealers needed an entire refresh of their software to achieve top-notch user experience. This UI/UX refresh significantly drove sales generated by Garmin’s dealers in retail locations, directly resulting in increased revenue for the entire business across all of Garmin’s markets.
Mockups: Single order view & Alert messages
Design System Integration
I utilized existing global Design System components wherever possible for this product. For the unique needs of this complex product, I created and enhanced several new components to create a fully functional experience that served this product most effectively while also complementing the traditional Garmin.com flow. Here are a few of the Design System components created or enhanced for the DRC.
